Presenting your best self when soliciting business

D.C. criminal defense attorney

When marketing your writing services through mass emails, it is a good idea to make sure there are no typos, misspellings or grammatical errors in your message.

Beautifying this website

D.C. criminal defense lawyer

As part of my effort to improve the look of this website, I am replacing stock legal photos with two types of images: D.C. landmarks and graffiti.

“Bite Me, Asshole”: Reflections on SEO and Blogging

Search engine optimization (SEO) can be a powerful tool when it comes to marketing your firm’s legal services. It can also be helpful when it comes to settling grudges. When I was setting up my law firm in… Read More

Second-Guessing Your Lawyer

The caller tells me he wants my professional opinion.  What he really wants is some free legal advice so that he can second-guess the lawyer he has already hired. But the caller has three problems.  His first problem… Read More

Lawyer Advertising: The “Texas Law Hawk”

H/T A Public Defender

Lawyer Advertising: “Thanks Dan!!!”

Avvo: Falsus in Uno, Falsus in Omnibus

Like Kramer asking for extra MSG on Seinfeld, I think I am going to put myself on a “please call” list for marketers. Just kidding. Some marketing guy from Avvo called me the other day, and I shut… Read More

Client “Don’t” List

Here, courtesy of Gerry Beyer via Rob Robertson/Solosez, is a list of things not to do with clients. Don’t discount fees. Don’t let clients leave without an engagement letter. Don’t waste money on ineffective marketing. Don’t over-complicate things…. Read More

Three Years In: Dealing With Potential Clients on the Internet

I get a lot of strange emails and phone calls from people who find me on the Internet. A woman wrote me the other day looking for help with all sorts of different legal problems – from personal… Read More

My Second Opinion: You Are Ugly, Too

I no longer offer “free phone consultations” on my website. Yes, I am still glad to talk with people about their case when they call – briefly — and, no, I do not charge them for this time…. Read More