Internet Sites For Keeping Score
by Jamison Koehler on May 8, 2012
“Keep the score between us Earth,” my favorite poet once wrote, “because it matters.”
It does matter. And anybody who knows me at all knows that I am always keeping score.
Fortunately, for those of us who crave external validation and who can’t take pleasure in anything unless it means that we are beating someone else, there are all sorts of ways for keeping score on the Internet — sites that measure traffic to your website or blog, tools for assessing your personality on Twitter or measuring your influence on social media, and so on.
Here are some of my favorites.
Mike’s Marketing Tools: Brian Gurwitz turned me onto this one. You type in the website address and then the Google search terms you are interested in tracking. Presto. You see how the site ranks for these terms according to four different search engines: Google, Bing, Yahoo!, and AOL.
Klout: “Today,” says the promo, “you can drive the conversation, voice your opinion, and connect with people all over the world using social media. Social media has democratized influence.” Giving you a score between 1 and 100, with the average score pegged at 20, Klout uses Twitter, Facebook, LinkedIn, Foursquare, and Google + to measure your influence on the Internet. I am not quite sure what any of this means. But, currently giving me a score of 36, it does give me more one thing to track.
Klouchebag: This is a fun, tongue-in-cheek gimmick that marries Klout with Twitter. Also using the 1-100 score system, Klouchebag assesses your Twitter personality based on what its creator, Tom Scott, terms the “ARSE” rating system: Anger (including profanity); Retweets (including constant or annoying retweets); Social Apps (including “every useless checkin on foursquare or its horrible brethren); and English Usage (it penalizes you for excessive use of capitalization and exclamation points). I have to admit to some embarrassment about my current score of 12 and the characterization of me “as quite a nice person.” Yes, yes. I already know that some consider my online personality to be pretty milquetoast. I am like that in person too.
Friend or Follow: Have you decided to unfollow me on Twitter? Now I can teach you a lesson by unfollowing you in return. In truth, while I normally follow only those people who have something interesting to say (many of whom do not follow me in return), if on the fence, I will in fact consider whether the person is following me.
Alexa: Although Mark Draughn has figured out how to game the system, Alexa provides a pretty good way to measure your site’s traffic relative to others. I learned about this site from Max Kennerly. And because I bookmarked the site with Kennerly’s site as the default, I have always pulled up his ranking before entering the data to find out my own. In fact, I see that I have just overtaken him. While he held steady for a long time at just over 900,000, he is currently at 1,375, 564. I am just under that number. Ahh, the thrill of victory. And what’s better: humiliation for Kennerly.
Blog Rank: This site seems to provide a steadier and more comprehensive indication of relative website rankings than either Alexa or Justia. It also tells you the criteria it uses in coming up with the “ultimate rank” for blogs: number of RSS fees, number of unique monthly visitors, number of pages indexed by Google, number of incoming links, Google page rank, and Alexa rank. My site is currently ranked #46 among law blogs — right above Eric Turkewitz at #49 and right below Carolyn Elefant at #43.
Always room for improvement. I’d better get cracking.